Northern California Publishers & Authors

April 5, 2003
9:00 am	to	5:00 pm

Conference Program

Speaker

John Kremer, author of 1001 Ways to Market Your Books

When

Saturday, April 5, 2003

Where

Embassy Suites Hotel, 100 Capitol Mall, Sacramento

Book-marketing expert John Kremer, author of the classic 1001 Ways to Market Your Book, will share his seven secrets of success in marketing books and discuss the five most important things he has learned in his 20 years of marketing experience.

“I designed the strategy that enabled a self-published author to become a New York Times No. 1 best-selling author of nine books,” Kremer said.

And that’s not all — Kremer promises that he can teach the inside secrets of how other book publishers sell more books every day. In addition, two lucky persons will be picked from the list of registrants for a free half-hour consultation with Kremer.

After the morning conference, attendees will be served a gourmet lunch in the Embassy Suites atrium while the Show Biz Kids, performers at Sacramento Kings and Monarchs games, provide entertainment.

Following lunch, the action returns to the Embassy Suites ballroom, where the 2003 SPA book award winners will be announced. News Talk 1530 KFBK and Talk 650 KSTE host Jeff Bell, along with 12-year-old publisher Devin Kelly and marketing expert John Kremer, will emcee and present awards, including legislative and gubernatorial recognitions.

Awards Program

Winners of this year’s book awards will be announced and honored at a special luncheon and program immediately following the morning workshop. Join SPA in honoring the excellent works of our publishers and authors. Since 1991, SPA has presented more than 100 awards to deserving authors and publishers.

Network with other members at the buffet lunch, see the finest small-press books in the Sacramento region, and meet their authors and publishers!

Times and Fees

All events will be held at the Embassy Suites Hotel, 100 Capitol Mall, Sacramento.

The conference begins at 9 a.m. in the River City Ballroom, lunch begins at 12:30 p.m., and the awards ceremony begins immediately after lunch.

Conference registrants are invited to attend the kick-off reception with local media, authors, and booksellers on Friday, April 4, at 7 p.m. in the Terrace Room at the Embassy Suites Hotel. Registrants will enjoy complimentary hors d’oeuvres and a no-host bar.

Registration for these events is $75 for SPA members and $90 for nonmembers before March 28. After March 28, the fee increases to $85 for members, $100 for nonmembers.

Nonmembers may join SPA and apply $20 of their registration fee toward the $40 annual membership fee.

Those who wish to attend only the awards luncheon pay $30, member and nonmember. The fee will increase to $35 after March 28.

A limited number of rooms have been reserved at the Embassy Suites Hotel at $139 per night. All rooms are spacious two-room suites and include a complimentary full cooked-to-order breakfast each morning, daily newspaper, and spectacular view.