Northern California Publishers & Authors

Maximizing Web Sites and Blogs

The world of Internet marketing can be intimidating and overwhelming. There are many tools to choose from, and the technology constantly changes. But you can join the many professionals who have benefited from this cost-effective way of promoting yourself and your products.

You do not have to spend a small fortune and hope that things work out. Our speaker, Barbara Thompson, has a proven three-step process that sets up coaches, authors, speakers, and motivated entrepreneurs to win on the Web. Here’s the concept:

1. Create a user-friendly site that you can manage from the convenience of your own home — with easy access to support for those sticky spots in your learning.

2. Create a simple blog where you can write about, well, whatever the heck you want to — your services, your books, your new puppy, whatever. It’s a place to express yourself, to introduce people to your voice, your perspective, and your products and services.

3. Link the two together and watch the magic of Internet marketing unfold. The blog attracts people, bringing them onto your site where they get to know you better. Your site functions as a virtual store, making it effortless for them to buy your stuff. And you? You open your morning e-mail to see how many sales came in the day before.

Barbara Thompson is an Internet strategist and owner of Mojo Marketing . She will explain her concept and more with plenty of time to answer your burning questions.

State of NCPA

In addition, outgoing president Barry Schoenborn will report the State of NCPA in concrete terms. The same information should be available in the newsletter and on the Members Only Wiki. The NCPA board strives to operate in a very transparent way. Information is open, and member input AND participation is always welcome.

Location
Merrill Gardens
7418 Stock Ranch Road (near Greenback & Sylvan)
Citrus Heights, CA 95621
Map to meeting location